Table of contents Expert tips for first-class 3D product visualization:
- What is 3D product visualization?
- Advantages of 3D product visualization
- Have Your Products Visualized in 3D: No Problem!
- How does 3D product visualization work?
- In which industries can 3D product visualizations be used?
- FAQ about 3D product visualization
3D product visualizations depict objects and skillfully showcase them. Nevertheless, many companies still do not use this type of product presentation. Many people wonder what exactly 3D product visualization is and in which areas three-dimensional product presentations can be used. Our experts at Danthree Studio will explain!
What is a 3D product visualization?
A 3D product visualization is a three-dimensional image of an object. This image is created digitally using visualization tools like 3D software and technologies like CGI (computer generated imagery) in order to convey a realistic impression of the object. With rendering software you can then add realistic details, like colors, structures, and the right lighting.
3D model for 3D product animation - Danthree Studio
Advantages of 3D product visualization
The photorealistic 3D visualization of products offers several advantages. These include:
1. Realistic Presentation
3D models can look incredibly realistic and show exactly what a product looks like. Thanks to 360 degree technologies, the product can even be viewed from different angles.
High-quality digital product visualization of a modern loudspeaker in a stylish environment
2. Cost Efficiency
Some companies refuse to visualize products for fear of high costs. However, CGI photography can actually save many companies money. In contrast to a traditional photo shoot, digital visualizations do not require a large space for photography and the product does not even have to be produced in real life to represent it. A simple sketch of the product is enough!
3. Flexibility
You can also use 3D renderings for product design and development. Changes can be made easily so that the product can be adapted before production if necessary.
Danthree Studio experts at work: 3D product visualization with modern digital technology
4. Higher Sales Figures
In addition, product visualizations in 3D can even increase your sales figures. Customers feel more connected to a product if they can get a realistic impression of it before they buy it.
Have 3D product visualization created: No problem!
Would you like to have your products visualized? No problem! Our CGI agency Danthree Studio creates first-class 3D product renderings for the furniture and home & living industry.
We can stage products in virtual brand spaces as well as create photorealistic models of products and take over the digital representation of materials and textures.
Our team includes professional master carpenters, interior designers & 3D artists with years of experience.
Staging Of Products In Brand Spaces
This service enables us to present our customers' products in an appealing brand space. We create a digital space that shows the product in a realistic context and thus strengthens the brand experience.
What the customer gets:
Detailed 3D visualization of a robot vacuum cleaner on a carpet/wooden floor
Photorealistic 3D Modeling Of The Products
At Danthree Studio, we are experts in creating photorealistic 3D models of furniture, home and living products. We use the latest technologies and methods to visualize the product as a 3D model in as much detail as possible.
What the customer gets:
Materials & Textures
To make your digital product visualizations as realistic as possible, we can also visualize surfaces.
What the customer gets:
- A realistic representation of materials and surface structures
- The possibility to make changes in advance
- Effective marketing through realistic product visualization
In our visualization studio, we can also display materials in a lifelike way
3D Product Visualization
The process of digitally representing an object on a three-dimensional level is generally referred to as 3D visualization. Our product visualization consists of the processes of creating 3D models and then processing them into three-dimensional digital images. At Danthree Studio, we can create object visualizations that allow you to view the product from different angles and market it in the best possible way.
What the customer gets:
- High-quality 3D visualizations of the product as a rendering in a 3D environment or as pack shot renderings
- Realistic representations from any angle
- Improved marketing of the product through effective presentation
- Digitized materials and textures up to a certain size
Close-up of a washing machine with state-of-the-art user interface, visualized in 3D
3D Animation / 3D Videos
3D animations and 3D videos can bring your products to life and trigger more emotions in the viewer than regular 3D product images. This makes them even more effective for marketing.
What the customer gets:
- A clear and appealing presentation of products or processes
- Effective marketing through understandable and descriptive presentation
- The possibility to share and use the 3D animation / video on different platforms
- The creation of a storyboard
Augmented Reality
Have you ever heard of augmented reality visualizations? In contrast to virtual reality, augmented reality is partly virtual and partly real. This allows customers to see products in their own space and better assess whether it really fits into their environment. This can make the purchase decision easier and significantly reduces the return rate.
What the customer gets:
- The possibility to experience products in your own environment
- An interactive and immersive experience
- Facilitated purchase decisions through better understanding of the product
AR product visualizations are particularly effective in marketing
How does digital product visualization in 3D work?
To visualize products in 3D, you first need a rough idea of what the product looks like in reality and how you want to present it. You can use a simple 2D sketch or image of the product as a basis. Then, you can start planning the 3D project and create a 3D model.
For this process, rendering software is required. Finally, details such as colors, textures, and lighting can be added. If you want to showcase the product particularly well, you can also adjust the environment of the product image or create video animations in 3D.
However, this process requires many years of experience and expertise.
In which industries can 3D product visualizations be used?
Photorealistic product renderings can be used in various industries, for example:
1. Architecture
3D room visualizations can present buildings and interiors realistically. This gives prospective buyers an impression before they even visit the property, which can save both parties a lot of time.
2. Furniture, Home & Living
Product visualizations are often used in the home and living industry to show furniture and decorations realistically. Augmented reality is very popular in this industry too, as AR product visualizations enable customers to view a piece of furniture in their own home before they buy it. An example for this, is the IKEA AR app.
3D visualization of a modern refrigerator in a stylish kitchen interior
3. E-commerce
Last but not least, you can also use CGI product visualizations in online stores. Photorealistic visualizations ensure an appealing product presentation and convince the viewer to make a purchase.
Electric toothbrush, visualized in 3D
