Materials change more than a product’s color. Texture, craftsmanship, and lighting shape how it looks. Our working demo combines photorealistic CGI renderings with interactive material selection. Rotate the product, switch materials, and explore the upholstery and wood in close-up.
Help buyers understand finish options through consistent imagery and straightforward controls.
Assessing materials: Show fabric structure, seams, and the surface of the frame in targeted detail views. This makes visible what distinguishes a variant.
Comparing variations: Identical cameras and lighting create a uniform basis. When changing fabric or frame, the chosen perspective remains the same.
Reusing CGI content: Approved images can be used for product pages, catalogs, and brand communication. We will coordinate formats and usage rights within the project.
We'll discuss the product type, how it will be used on your website, and the planned combinations. For production, we'll need dimensions, material specifications, and CAD data, if available. Photos or sketches are helpful during the initial consultation; if CAD data isn't available, we'll create a suitable 3D model.
We first agree on materials, lighting, and camera angles with you using one combination. We check the image sequence on desktop and smartphone. After your approval, we apply the agreed visual approach to the other planned variations.
Once the pilot is approved, we create the agreed variants, close-ups, and interior images. Material selection, rotation, and zoom are connected into a consistent experience.
We check the content, finish mapping, loading behavior, and controls on the agreed devices. Revisions, usage rights, hosting, and handoff responsibilities are set out in the quote.
We develop the digital product, material presentation and image-based configurator as one visual experience. The scope is agreed before production. Ecommerce integration, pricing logic and ongoing store operations are separate responsibilities and are not part of this example. Our furniture visualization provides the foundation for product images and variants.
We work from agreed product and material references to develop texture scale, seams, sheen, and color. Our surface digitization provides the material foundation. Physical samples support the review; displayed colors still depend on the screen.
Lighting, camera positions, and interiors follow your brand’s visual direction. Rotation images, close-ups, and room scenes feel like parts of the same presentation.
Each selection maps to a named combination. Details are shared only when the other material does not visibly affect the crop.
Approved masters become optimized web images and agreed marketing deliverables. Smaller mobile images and on-demand zoom assets help control data transfer.
This example is an image-based configurator. Ecommerce integration, SKU mapping, pricing, order logic, and ongoing store operations require separate planning.
Reviewing one combination early gives the full image library a clear direction. Scheduling and revisions depend on complete production information, the agreed brief, and the quote.
Share the type of furniture, the finishes you want to show and where the configurator will be used. We will help define the right scope for the imagery and interactive experience.
The display consists of pre-rendered product images. When rotated horizontally, the corresponding view is shown; when a material is selected, the corresponding variant is loaded. This enables a consistent CGI visual style. A freely movable vertical camera is not included in this example. Our glossary article on the 3D product configurator explains the differences between image-based and real-time solutions.
Photos or sketches help us scope the project. Production requires real dimensions, material specifications, and CAD files if available. If CAD is unavailable, we build the model. We also define the finish list, image rights, and how the configurator will be used on your website.
The furniture example offers three upholstery options and three wood finishes. All nine material combinations are available. Defined material and finish options can also be planned for kitchen fronts or bathroom furniture. A kitchen or bathroom planning tool with room dimensions, modules, and pricing is a separate project scope. Images, combination rules, and controls are agreed for each product.
Yes. Click “View in Room” to open the selected variant in a separate 3D/AR view. On a computer, use your smartphone to scan the QR code. On supported devices, you can place the furniture in the room; if AR isn’t supported, the 3D view will still be available. We’ll coordinate the appropriate models, material options, and target devices for your project separately. You can learn more about preparing suitable models on our page about Augmented Reality for Furniture.
No 3D models are available to download in this demo. For your project, suitable file formats and usage rights can be agreed separately. A model for space planning is not a manufacturing drawing.
Ecommerce integration is a separate scope of work. This example does not include prices, ordering, or cart handoff. Interfaces, SKU mapping, pricing logic, and ongoing store operations need to be planned with your development team or a specialist partner.
Key factors include the quality of product data, modeling, material preparation, the number of combinations and views, and the agreed features. Hosting, data transfer, updates, and any integration are described separately in the quote. We define a realistic scope after reviewing your brief.
