Kvadrat textiles on designer furniture: form, weave and light in CGI
For Kvadrat, Danthree Studio presented selected upholstery textiles on chairs, lounge chairs and sofas by international furniture brands. Kvadrat supplied links to the manufacturers’ websites. We used the furniture photographs on those pages to build the models for 3D visualization and created the fabrics as digital materials. Each digitized textile was mapped to the upholstery forms of the individual piece. Overall views and close-ups show the relationship between weave, color and furniture design.
Photorealistic 3D models: from Arper to Fritz Hansen
The selection ranged from the HAY Quilton sofa by Doshi Levien and the Muuto Doze Lounge Chair to designs by Arper. During 3D furniture modeling, we developed proportions, upholstered volumes and seams from the reference images. The pieces included the Aston Club by Jean-Marie Massaud, Pedrali Buddyhub BDH002 by Busetti Garuti Redaelli, Blå Station Max by Johan Ansander and the Sundae Modular Lounge by DesignByThem, designed by Jason Ju. Furniture from Artifort, Cassina and Fritz Hansen also featured in the series. These models were built for visualization, not as engineering data for manufacturing.
Weave and stitching in close-up
A fabric reads differently on a straight backrest and a curved cushion. Using PBR materials and adjusted texture coordinates, we developed the weave, fiber detail and response to light for the furniture renderings. Close-ups show, for example, the fabric structure on the Arper Aston Club and the decorative stitching of the Cassina Utrecht. They reveal visual differences between materials; assessing how a fabric feels still calls for a physical sample.
For the series, each piece of furniture was assigned a specific fabric and color. Depending on the model, the frame finish and seam details were also part of the review. These selections established which combination each view would show.
Minimal interiors that keep the textile in focus
The restrained interiors draw attention to form and material. Architecture and accessories recede, while lighting brings out the weave on the upholstery. Furniture by Fredericia Furniture, Haworth and Wekino shares a consistent visual setting while retaining its individual character.
Motion and changes in perspective
Short animated GIF sequences accompanied the high-resolution renderings. Forward and backward movements change the view of the furniture and its surfaces. The project gallery also shows the images used in a lookbook and social media posts.
An image series for the textile collection
Furniture models, digital fabrics and interior scenes underpin this visual brand communication for Kvadrat. That work can serve as a starting point for further images. New fabrics, furniture or camera angles each require adjustments and a check against the references. An interactive application such as a 3D product configurator would need separate preparation and testing of the models and materials; it was not part of this image series.
Our project with Kvadrat Waves acoustic curtains also explores how textiles define a space.
