Kvadrat Fabrics Meet International Design—Digital Tactility in a Virtual Space
For decades, Kvadrat has been setting aesthetic and technological standards in textiles. For this CGI project, the Danish company commissioned Danthree Studio to bridge the gap between tactile fabric and digital precision. The task was complex, as high-quality Kvadrat fabrics needed to be visualized photorealistically on a curated selection of international designer furniture. To achieve this, we developed a comprehensive 3D visualization that in no way falls short of the delicate weaves and vibrant colors of the originals. Based on digital scans of the textiles, we created digital twins of the materials, which were developed entirely virtually in the 3D Render Studio for brand communication.
Photorealistic 3D Models: From Arper to Fritz Hansen
To demonstrate the versatility of the Kvadrat collections, we digitally recreated a wide range of designer furniture. Our team specializes in 3D modeling of a wide variety of design styles. We showcased contemporary designs such as the HAY Quilton Sofa by Doshi Levien, the Muuto Doze Lounge Chair, and the Arper Aston Club Lounge by Jean-Marie Massaud, as well as “New Work” concepts like the Pedrali Buddyhub BDH002 by busetti garuti redaelli, the Blå Station Max by Johan Ansander, and the Design by Them Sundae Modular Lounge by Jason Ju, among others. We also precisely recreated classics and organic forms from brands such as Artifort, Cassina, and Fritz Hansen. Every detail of the geometry had to be just right to ensure the fabrics looked authentic on the upholstery.
Digital Materiality and Textural Fidelity
The biggest challenge in digitizing textiles is the tactile quality. A digital fabric must not appear flat. Using advanced shader techniques (Physically Based Rendering) and precise mapping, we were able to transfer the three-dimensional structure of Kvadrat yarns to the furniture. Whether on Humanscale’s “Freedom Task Chair” or the soft curves of a Ligne Roset model—light refraction, fine fibers, and the natural drape of the fabric were meticulously simulated.
Minimalist Brand Spaces as a Stage
A textile only comes to life in context. That’s why we developed minimalist brand spaces that draw attention to what matters most. This virtual brand space serves as a stage for the interplay of form and material. Through strategic lighting, we highlight the textures of the woven fabrics without letting the architecture overshadow the furniture pieces from Fredericia Furniture, Haworth, or Wekino. The environment reinforces the prestige of the Kvadrat brand and creates an atmosphere of modern elegance.
Moving Images and Shifts in Perspective
Static images showcase quality; motion builds trust. In addition to the high-resolution renderings, we produced animated content. Through smooth forward and reverse motion in GIFs, viewers can experience how light and shadow interact on the material surfaces. This approach provides Kvadrat with flexible assets for all digital channels and elevates the product to a new level of digital engagement.
Visual Brand Communication Without Logistics
This project demonstrates the efficiency of CGI in visual brand communication. Instead of upholstering dozens of physical prototypes from Flokk, Vitra, and others and shipping them across Europe, all variants were created digitally. This not only saves enormous logistics costs and time but also enables rapid scaling for future collections. This provides Kvadrat with a pool of marketing materials that can be used flexibly and sustainably. The same asset pool serves as the foundation when customers later want to explore different variants on their own, such as in a 3D product configurator.
