Our 3D product animations show your product in motion, from its material details to how it works in a room. We develop the storyboard, lighting, and camera direction around your brand. For furniture, home, and tech products, we create short sequences and longer product films that bring materials and functions into focus.
Our 3D product animation studio creates films for furniture and home & living brands. Here is how product animation can help you show materials, explain features, and present your collection.
Realistic Rendering: Enjoy precise and lifelike renderings with a wealth of detail. Our 3D animation studio uses innovative 3D technology to create CGI animations that faithfully capture every detail of your products. As an experienced 3D animation agency specializing in marketing videos, we digitize surfaces to realistically capture even the smallest textures and shadows, showcasing your products to perfection. In its article on animation in Maya, Autodesk explains how animations can effectively convey complex product details.
Product Views in Motion: A 3D animation guides the viewer’s gaze around your product and to selected details. An interactive 360-degree viewer is a standalone application. We provide the digital twin, the material library, and the validated variants. Your development team handles the engine, store integration, and hosting.
Product Videos Before Mass Production: To create our product videos, we build a 3D model of your product, even if a finished prototype isn’t available yet. We base this on dimensions, material specifications, and existing CAD data. If CAD data isn’t available, we create a new model from scratch. This allows us to prepare product communication materials in parallel with the development process.
Planning a 3D product video? Tell us about your product and the campaign you have in mind. Use the contact form below to arrange an initial conversation, with no obligation.
Next, you are welcome to send us photos or sketches of your Home & Living products or interior designs. If you don't have any pictures, that's okay too. We'll find a solution together. It's even easier to organize your planned designs and variants with the SKU 3D Content Planner. Photos or sketches are sufficient for the initial consultation. For production, we need dimensions, material specifications, and CAD data if available. If no CAD data is available, we build the model from scratch.
Based on the briefing, we develop the storyboard: Which shots showcase the product? Which movements explain a feature? Which details require a close-up? We then build the 3D animation on this foundation. The length and output format are determined by the agreed-upon use cases.
As soon as we've created a first draft, we'll send you our video or animation for your feedback. We'll then incorporate your requested changes (if any) and adapt the result to the agreed brief. The scope of revision rounds is defined in our proposal.
For Kvadrat’s outdoor rugs, we recreated the woven structure in 3D and used it to develop product images and animations. This example shows how material rendering and motion work together.
Our CGI animations showcase your products and your brand in the best possible way. Our graphic designers create not only appealing but also realistic depictions of your products and designs in moving images. Illustrate complex product features and benefits clearly and understandably through 3D videos and animations.
At Danthree Studio, we not only focus on visuals, but also on effectiveness. We integrate your brand message into our designs and take your target group into account when creating 3D animations. This ensures consistent brand communication and emotional brand loyalty.
Use product animation on product pages, in campaigns, and on social media. We agree on the intended channels in the brief, then plan the aspect ratio, film length, and camera views for each use.
At Danthree Studio, we have years of experience in 3D video production with CGI. As a 3D animation studio for product presentations, we combine expertise in graphic design and marketing to present your products in a convincing way. We work with professional tools such as Cinema 4D, a leading software for 3D animation and motion design. We also offer specialized 3D animation services for the home & living industry and have a deep understanding of interior design!
We create unique product animations for your brand! We don't just follow a template; instead, we tailor our work specifically to your wishes and ideas. We understand that every brand is unique, and that's exactly what we want to reflect in our product visualizations!
Your satisfaction is our top priority! That’s why we regularly send you our designs as storyboards for feedback, and our work isn’t done once the animation is complete. Even after the fact, you still have the opportunity to request changes. We address your requested changes within the agreed brief. The scope of revision rounds is defined in our proposal.
Planning product images, animations or a virtual brand environment? Tell us about your project. We'd like to hear from you.
Danthree Studio
Panoramastraße 18
73084 Salach
Germany
Tel.: +49 7161 62728 50
Mail: info@danthree.com
A 3D animation is a moving image or video in which objects or characters are depicted in a three-dimensional environment. This method enables a realistic representation of movements and spatial relationships in 3D. 3D animations are used, for example, in film production, video game development, product development, and product marketing. The Blender Manual offers a detailed introduction that explains the fundamentals and techniques of 3D animation. Rendering takes place in a render engine that physically accurately combines lighting, materials, and camera settings.
Our 3D animation agency, Danthree Studio, offers you a variety of 3D formats. We specialize in animations and product videos, particularly in the furniture and home & living sectors. This includes detailed product videos and explainer videos that highlight all the features and benefits of a product, animated visuals for product presentations from various angles, 360-degree animations, and even virtual tours of interiors as 3D animations.
A good, high-quality 3D product video is characterized by its high production value and a self-explanatory storyboard that directly addresses the target audience. It should show the product from various angles and perspectives while also highlighting specific features or functions. Furthermore, it is important that the video be professionally produced to captivate the viewer and spark interest in the product. Aspects such as 3D texturing, animation, the right 3D environment, and sound design play a crucial role in this.
A product animation in 3D can help you with your visual marketing by presenting your product from all sides and with all its features. Even aspects that cannot be seen from the outside, such as the inner material of a mattress, can be animated and presented visually using 3D technology. This allows you to improve the presentation of your products and services and increase your brand awareness with 3D visualizations. You can use 3D animations for all visual and digital marketing materials, for example for the 3D product presentation in e-commerce, in advertisements on social media, on your homepage, or in newsletters.
The time required to create a high-quality 3D animation depends on the animation’s complexity, level of detail, and the length of the 3D animated film. A simple, short clip can be created in just a few days, while more complex 3D video animations can take several weeks or even months. For large numbers of frames, we speed up rendering using a render farm. We agree on the project schedule based on complete input data and approvals at the agreed intervals.
A 3D animation studio offers professional 3D services, from the development of creative concepts to the final production of three-dimensional visualizations for various industries and purposes. At Danthree Studio, we specialize in CGI animations, augmented reality animations, virtual reality animations, and 3D renderings of interior designs, furniture, and other home and living products. As a bridge between video and interactive experiences, we also utilize augmented reality where appropriate. For interactive AR and room planner applications, we supply the digital twin, material library, and checked variants. Your development team handles the engine, online store integration, and hosting.
The prices for 3D animations can vary greatly and depend on the complexity of the project. Short, moving images are of course cheaper than long videos or complex 360 degree animations that present the product from different angles and in different environments. Feel free to contact us for a more detailed quote!
To create a product video in our 3D animation studio for marketing videos, we need detailed information and data about the product. This includes technical drawings and product visuals from different perspectives, as well as dimensions, material specifications, and CAD data if available. If no CAD data is available, we build the model from scratch. Information about desired scenarios, contexts, functions and special features of the product that are to be highlighted are also helpful. The more information we get, the better the 3D film will look. Before we create a storyboard and the 3D video, we discuss with the customer which target group is to be addressed and for what purpose the animation is being created. We process material and surface specifications according to PBR - Physically Based Rendering, so that colors/gloss remain consistent in the film.
3D animations are moving visualizations or films that are created from 3D models. These models are provided with realistic details using 3D animation software so that the surfaces look lifelike. The product model and 3D background are then combined into a scene. For a cutout image, the background can be omitted. For the video, movements and camera paths are animated and rendered as an image sequence. In this way, experienced graphic designers can create realistic and high-quality 3D animations. Realistic details are created using the normal map and roughness map (micro-relief & gloss width).
3D animations can be created for a variety of purposes. For example, a 3D animation of a product can be used for product presentations and 3D visual marketing, or you can create animations of your products to facilitate product development and visualize objects even before production begins. In addition, CGI animations are also used for visual effects in film production and for the creation of video games. To ensure a cohesive brand experience, we focus on consistent visual storytelling from scene to scene.
If you would like to take advantage of our 3D animation and product video services and have us create an animation for you, you are welcome to contact us for a free initial consultation. You can fill out the form above or write to us via our contact page.
