From Fabric to Stage: How the 3D staging for Wittmann’s BELETAGE was created
Wittmann: Comfort as a Culture
Wittmann stands for furniture that combines artisanal precision with understated elegance. Not mere posturing, but a genuine approach: smooth transitions, authentic materials, and comfort as the guiding principle. This DNA set the standard for our visual language—every detail is designed to convey tangible quality.
BELETAGE by Sebastian Herkner: Silhouette & System
The concept of the “bel étage”—the preferred, prestigious living space—is reimagined for today: a modular sofa system featuring balanced proportions, refined details, and generous dimensions. Curved and clean-lined modules can be combined to create expansive seating arrangements; a seemingly floating metal frame supports the voluminous upholstered elements and defines the understated, self-assured silhouette. Designed in 2025 by Sebastian Herkner for Wittmann—learn more on the BELETAGE product page.
Digital Fabric: PBR material based on the original fabric
To ensure that BELETAGE feels “right” even in the digital world, we scanned the original fabric, color-calibrated it, and built it as a PBR material—including precise UV mapping, roughness maps, and normal maps. This allows the fabric to react to light just as it does in real life: with subtle sheen, delicate fiber texture, and realistic depth. We demonstrate how we process materials here: Digitizing Surfaces.
High-poly model & shading: precision for close-ups
The sofa was recreated using high-poly modeling: seam patterns, edge transitions, volume—right down to the subtle compression of the cushions. The shading follows physical parameters (Physically Based Rendering) so that micro-shadows (ambient occlusion), folds, and transitions appear organic. This forms the basis for renderings that inspire confidence even in close-ups. Learn more about our approach: 3D Modeling.
Brand Space from the Miro Board: Understated Luxury in Pictures
Based on the collaborative board, we developed a brand space that doesn’t merely decorate BELETAGE but makes a statement: deep, saturated tones as a haven of calm, warm wood for tactile appeal, curated art as accents, and large-format windows for soft natural light. Two clearly defined visual axes—the iconic facade and the vibrant living space perspective—structure the series and provide inspiration for the product page, social media, and PR. Wittmann also used selected images in an ad in HOME Magazine (Issue 09/2025) —a nice sign that the visual language also works well in an editorial context. Our approach to spatial staging: interior and spatial visualization.
