From Fabric to Stage: How the 3D staging for Wittmann’s BELETAGE was created
Wittmann: Comfort as culture
Wittmann stands for furniture that combines precision craftsmanship with calm sovereignty. No posturing, but attitude: soft transitions, honest materials, comfort as a leitmotif. This DNA was the benchmark for our visual language - every detail is aimed at tangible quality.
BELETAGE by Sebastian Herkner: Silhouette & System
The idea of the "Beletage" - the preferred, prestigious living area - is translated into the present day: a modular sofa system with balanced proportions, finely placed details and generous dimensions. Curved and clear modules can be combined to create expansive seating landscapes; a seemingly floating metal frame supports the voluminous upholstered elements and characterizes the calm, self-confident silhouette. Designed in 2025 by Sebastian Herkner for Wittmann - more on the BELETAGE product page.
Digital fabric: PBR material from the original fabric
To ensure that BELETAGE also feels "right" digitally, we scanned the original fabric, color-calibrated it and built it up as PBR material - including clean UV mapping, roughness and normal maps. As a result, the fabric reacts to light as it would in real life: fine gloss levels, subtle fiber drawing, credible depth. We show how we prepare materials here: Digitizing surfaces.
High-poly model & shading: precision for close-ups
The sofa was modeled in high-poly: Seam patterns, edge gradients, volume - right down to the subtle compression of the upholstery. The shading follows physical parameters(physically based rendering) so that micro-shadows(ambient occlusion), folds and transitions appear organic. The basis for renderings that also generate confidence in the close-up. More about our approach: 3D modeling.
Brand space from the Miro board: Understated Luxury in the picture
n the joint Miro board, we developed a brand space that does not decorate BELETAGE, but rather argues for it: deep, saturated tones as a haven of peace, warm wood for a tactile feel, selected art as an accent, large-format windows for soft daylight. Two clearly defined visual axes - iconic front and lively living perspective - structure the series and allow derivations for the product page, social and PR. Wittmann also used selected motifs as an advertisement in HOME magazine (issue 09/2025) - a nice sign that the imagery also carries editorial weight. Our approach to room staging: interior & room visualization.
