The choreography of two patterns
Two patterned textiles in one room can compete for attention. For Perennials and its Hot off the Block collection, wallcoverings and rugs needed to work together. Both meet in all four rooms; in the hallway, three wallcoverings share the view with a runner. The answer was layering, rather than toning down the patterns. Scale and contrast establish a hierarchy that gives the eye a place to rest. Pattern on pattern becomes a coherent visual world.
One design, two materials
Fine Vine appears twice: as a hand-knotted rug in Blackberry and as a wallcovering in Cerulean. The related motif presents different challenges for 3D visualization. On the rug, it forms a raised border; on the wall, it creates a repeating rhythm. Pile height, fiber direction and shadows within the rug require a different treatment from the wallcovering’s surface. We developed the two digital materials separately so their structure and response to light remain distinct. The motif connects them; the material work sets them apart.
Pattern repeats follow the architecture
The wallcovering had to continue around cornices, into door reveals and over doorframes. In the third room, it extends across a sloped ceiling. Pattern scale and alignment need to hold at each transition. 3D modeling and texture mapping work together here: geometry defines the surface, while mapping positions the pattern. For wallcovering brands, the series shows more than a swatch. It shows how the design relates to different architectural elements.
Four rooms designed around textiles
Before we could render a pattern, we needed to design the rooms. The brief called for collected interiors, timeless surfaces without period imitation, painted millwork rather than white woodwork, and a deep, saturated palette. We developed four distinct spaces, from an open living room to a hallway with long sightlines and a room beneath a sloped ceiling. Antique pieces sit alongside midcentury silhouettes and upholstered furniture; metals carry a patina. This interior visualization follows a clear direction: furniture makes the setting convincing, while textiles remain the focus.
Long sightlines and soft light
The brief called for soft, romantic light and views that reveal several rooms at once, through doorways and along connected spaces. Even the narrow glimpses beyond a doorframe were designed, given materials and lit. Light establishes the mood here, leaving selected corners in partial shadow. Some images were needed in both portrait and landscape formats. We planned both camera views from the outset so patterns, furniture and architecture work together in each composition.
A visual world for the collection
Four rooms produced twelve images, some also in a second aspect ratio. Birds of a Feather already appears in two colorways and different rooms within the series. The architecture provides a shared visual framework, with materials, lighting and camera views developed for each image. The result is a series for the Perennials collection that shows individual products and their combinations. Planning imagery for your wallcovering or rug collection? Talk to us about your project.
