Photorealistic CGI products, optimized using AI and creatively integrated into the artwork provided by Breuninger.
Campaign artwork for the Breuninger Gift Guide
For the XMAS Gift Guide 2026, Breuninger provided an AI-generated winter landscape with snow-covered mountains, gingerbread houses and sweets. Danthree Studio modeled and rendered the products photorealistically, then refined them with AI and designed their integration into this artwork. The task was to reflect the character of the fantastical setting while depicting the individual products according to their references.
A fantastical landscape. The product remains the reference.
The landscape is deliberately fantastical and allows for exaggeration. For the products, however, their references guide shape, color, proportion and labeling. A red casserole beside a river of chocolate should remain recognizable as the product in the gift selection. Glass, wood and textiles bring different surfaces to the images. Their response to light connects them with the fantastical setting.
CGI products as part of the artwork
Integration was part of the image design. Light, material appearance and transitions into the landscape connected the product renderings with the supplied artwork. CGI with AI-assisted refinement provided the technical basis. Shape, color, proportion and labeling followed the product references. Product and setting came together in a single campaign image.
Advent Calendars and Confectionery
In the confectionery image, the winter artwork extends into the packaging. A small winter scene sits between the numbered drawers of the blue Advent calendar. We modeled and rendered the calendar and confectionery in CGI, refined them with AI and integrated them into the supplied artwork. The close-ups show the packaging design and the different shapes of the chocolates.
Brand Communication Through a Series of Images
The finished images connect different gift categories with Breuninger's existing visual identity. The artwork holds the series together; the products give it content and variety. Our contribution to brand communication lies in bringing these two elements together: making individual products visible within a distinctive visual language. Full compositions and close-ups range from home accessories and kitchen products to confectionery.
Landscape artwork: AI-generated and provided by Breuninger. Photorealistic 3D modeling and product renderings, AI-assisted optimization, and design integration: Danthree Studio.
