We create CGI images and animations for the visual communication of furniture, home and living, and product brands. Your brand guidelines, product features, and intended media are our starting point. We agree on images, lighting mood, and perspectives, from the main campaign visual to supporting product images and close-ups. We plan the image production scope and required outputs with your team.
CGI can present products within a cohesive visual setting. A suitable concept, clear product details, and a plan for the images actually needed are essential.
A visual style for your brand: Lighting, material appearance, and setting shape how a product is shown. We coordinate these elements using your brand guidelines and suitable visual references. This gives your team a shared design foundation for the planned images.
Plan variants and additional images: Existing models and scenes can be reused for new versions or a seasonal setting. Material changes, new viewpoints, and additional images may require adjustments and new renderings, depending on the starting point. We agree on that scope separately.
Define a clear production scope: We establish the product data, scenes, views, and output formats required for the campaign. CGI can avoid physical sets and transportation for certain images. The work involved and its suitability still depend on the visual concept and the resources available.
We start by discussing how you want to use the images and which product features need to be visible. We then agree on the images, overall views, close-ups, and crops needed. This brings your website, advertising, or brochure requirements into the planning from the outset.
You share your existing product data, brand guidelines, and visual references. For production, we clarify dimensions, versions, and the material references to use. We check what can be reused and which models or materials still need to be created.
We develop the agreed images and provide previews for review. Together, we check perspective, framing, and visible product details. Material appearance and lighting are developed using the agreed references.
We incorporate your feedback within the agreed revision rounds. Additional images or a new creative direction are agreed as extra scope. After your approval, you receive the final outputs in the agreed formats.
From the visual concept to the final output, we coordinate the planned images with your team.
Your brand guidelines and visual references set the creative direction. From there, we agree on how products, space, lighting, and colors should work together. These decisions guide the remaining images in the series.
We combine visual concept development with an understanding of your product. We establish which features should be visible in the main image and where additional close-ups would help. If movement is part of the presentation, we plan suitable 3D animations and the cuts needed as a separate scope of work.
A campaign image can show a product in a room or focus on selected material and functional details. We plan the setting around what the image needs to communicate. The visual concept determines whether a still image or an animation is appropriate.
Websites, ads, and print may require different crops. We account for the agreed formats when planning images and check whether separate views are needed. Additional SILO product renderings can complement the series with straightforward product presentations.
We document the agreed creative direction through references and previews. This includes product presentation, suitable materials, perspectives, and lighting moods. Further images are checked against that direction so the series remains visually cohesive.
We use previews to agree on perspective, product details, and the overall look with you. The proposal defines the revision scope. If additional images or a new creative direction are needed, we agree on the extra work together before proceeding.
Planning product images, animations or a virtual brand environment? Tell us about your project. We'd like to hear from you.
Danthree Studio
Panoramastraße 18
73084 Salach
Germany
Tel.: +49 7161 62728 50
Mail: info@danthree.com
A CGI brand campaign uses computer-generated images or animations for a brand’s visual communication. This can include staged product images, close-ups, and animated presentations. Danthree develops and produces the agreed visual content; additional services depend on the specific project.
CGI can be useful for manufacturers and brands that want to show multiple products, materials, or images within a cohesive visual setting. Our focus is furniture and home and living. Whether CGI is right for your image needs depends on the product data available, the images you want, and their intended use.
We clarify image needs, brand guidelines, and existing product data, agree on the visual concept, and create previews. Together, we review the images, perspectives, and product details. After the agreed revisions and your approval, we produce the final outputs for the specified media.
The work involved depends on data preparation, modeling, materials, scenes, images, and output formats. The agreed review stages and usage rights are also clarified in the proposal. On this basis, you receive a tailored proposal with the planned scope of work.
Yes, when the images and outputs are planned for that use. We agree on crops, aspect ratios, and any animation with you. Additional formats or seasonal variants may require further production work. The production method alone does not determine reach or advertising effectiveness.
Danthree combines product knowledge, visual concept development, and CGI production, with a focus on furniture and home and living. Using material references and previews, we agree on visible product details and visual style with your team. The proposal specifies exactly which work we will undertake for your campaign.
