Furniture and interior design industry: CGI (3D) visualizations (What is important?)

Furniture and interior design industry: CGI (3D) visualizations (What is important?)Furniture and interior design industry: CGI (3D) visualizations (What is important?)

How does the creation of photorealistic CGI (3D) renderings work and what should be considered?

Creating photorealistic CGI (3D) visualizations of products is not an easy task. Our team of experienced professionals such as master carpenters, CGI artists & interior designers are used to working with designers and furniture, home or living brands and therefore know exactly what is required.

First of all, we need to consider what the product is and what are its requirements and specifications. Is it a piece of furniture? An accessory for the home? Or something completely different? This is important because each product brings its own challenges.

Then we get to work: we create 3D models of the product and texture them as realistically as possible. We specify the lighting and finally render the whole thing in photorealism. The result is an impressive image of the desired product - exactly as if you were holding it in your hand or seeing it standing in space.


What do we need to create a CGI (3D) content?

First of all, it should be clarified what the right 3D content format is for the respective brand and what added value it can offer.

The customer sends us details such as colors, materials, dimensions, along with inspirations or mood board images. Our CGI artists can then use this information to create a photorealistic 3D model. Creating high quality 3D models is based on many years of experience of the CGI artist with an eye for detail such as seams or even buttons in the furniture. Based on this photorealistic 3D model, the interior is then created.

These 3x areas are some of the things you should consider when creating CGI (3D) visualizations:

The 3D model - Depending on what kind of CGI visualization you want us to create, we need different information. If you already have technical drawings or photos of your product (or interior), our artists can start right away and turn your product into a digital twin (digital 1:1 replica of your product). Of course, it is also possible that we develop and design the product together with you. In this case, you first provide us with rough templates (e.g. via mood board) and the further the development progresses, the more information we pass on to our CGI artists.

Lighting - Creating photorealistic CGI (3D) visualizations is a challenge that requires a lot of time and effort. However, there are a few tricks that help our artists achieve stunning results. One of these tricks is physics-based lighting. This method simulates the interaction of light with objects in a scene and allows us to create realistic shadows. We also use complex caustics and ray-bounces to trick the eye/brain into thinking that the 3D visualization is a real photo.

Texture - To make something look photorealistic in 3D, a detailed texture is essential. 3D artists do this by combining texture and light to make the photorealistic renderings appear high quality. At Danthree Studio, we digitize surfaces / materials to create a 1:1 digital replica of the materials to later include in the CGI visualization.

If you have further questions about "Furniture and interior design industry: CGI (3D) visualizations (what is important)" or need 3D visualizations of your products, please feel free to contact us and arrange an initial meeting:

To the free initial consultation

You are also welcome to watch our video: in 5x steps to CGI visualization for your furniture, home or living product:


Welcome to Danthree Studio. We look forward to your inquiry. Let's take your visual marketing to the next level together. See you soon.

Danthree Studio
Seeweg 13
89160 Dornstadt

Tel.: +49 7161 62728 50

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