Photorealistic Renderings
that Bring Your Products to Life

Photorealistic renderings are a great way to improve your costs and speed up the process for your visual appearance.

There are a number of reasons as to why furniture companies need to use photorealistic product rendering in order to streamline their success and we have outlined our top seven below:

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Nothing sells your concept
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in your vision

There are a number of reasons as to why furniture companies need to use photorealistic product rendering in order to streamline their success and we have outlined our top seven below:

  1. The creation of quality promotional material –

Promotional material is essential for any business when it comes to selling product. Any furniture company that wants to be competitive in the current market needs a selection of advertisements, which in turn need high-quality images. With a lot of current advertisement done online and through social media, reaching a new generation of customers must be approached differently. Photorealistic 3D images are not only detailed and high-quality, but they were also flexible when it comes to using them across a multitude of platforms and mediums.

  1. Cost-effective –

When it comes to photoshoots, things can get expensive, not to mention time-consuming. Fortunately, photorealistic images represent a far more cost-effective and flexible alternative. A 3D artist can be used to create an image of the furniture in question and this can then be used across a whole array of platforms – not to mention easily altered for different colours/lighting.

  1. Showcasing before the furniture is even made –

In order to show a piece of furniture off, you must first produce it. Not with photorealistic product rendering. You can now create 3D images of what the furniture will look like without the need to manufacture it and waste storage space on it. This is perfect for testing out new ranges, advertising, getting feedback, and showcasing a wide variety of colours/options.

  1. Customer visualization tools –

Many online furniture stores use customer visualization tools in order to show customers what the product would look like. With 3D photorealistic product rendering, the customers can easily customize their product, as well as getting a closer look at the design elements. You can even provide a 360-degree look at the product and show them what it would look like in their home.

  1. Prototypes –

When it comes to prototypes, nothing is final. Therefore, rendering a 3D photorealistic image makes far more sense than wasting time, money and material on producing a physical prototype. The detail and accuracy of 3D rendering also allow manufacturers to notice flaws and defects before it is too late. This streamlines the entire design and manufacturing process.

  1. Improved imagery –

Branding is an important part of the furniture sale process. After all, even if you have the product and the customer base, you need to link them. 3D photorealistic product rendering allows companies to avoid high photoshoot costs and add new style elements in bulk, whether that be changing the color, adding a logo, or placing the product in front of a new background.

  1. Future-proofing marketing –

Digital technology is evolving with every passing year so it is important to ensure that any work you are doing is future-proofed. For example, in the world of advertising alone, companies are beginning to utilize virtual reality and holographic imagery. There can also be internal changes within a company, whether that be releasing new product ranges, shifting to target different age groups, or something else. In these cases, it is important to be able to create promotional material quickly and cost-effectively, repurposing old images and adding something new, such as the background. Companies from all over the world and all different sectors have been using photorealistic 3D product rendering for years now with great success. Therefore, furniture companies should be switching to 3D rendering in order to get the most out of their business. Photorealistic images are cheaper, faster and easier – what’s not to love?!

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